Studio Spokes

Tag - UX

UCD – User Centric Design

‘I want this and it need’s to look like this’ The famous words spoken by business led marketeers This is the single most frustrating set of words that can be given to a UX. Never has such a small set of words been the catalyst for a shitstorm of subjective non-sense with minimal user research. What User centric design tries to do is remove the...

Information Architecture – SEO vs UX

For all those unaware of what IA is here’s a description ‘Information architecture (IA) is the structural design of shared information environments’ In terms of websites, it’s making the site visible and usable by the end user. So if you take an example like a supermarket they would make their site very similar to how...