This was a great project to work on. I joined the project in its infancy to mockup and redesign the website. The company itself had a very old website still in flash and therefore needed something which was up to date as their software itself.
I first approached the brand and it’s identity trying to pin point the target audience and the commercial sector. Once I had established this I worked on a style tile to keep to loose guidelines and then jumped straight into wireframing.
As mobile and tablet use is becoming more dominant through web traffic I decided to adopt a ground up solution, Here you can see the mobile wireframes and designs. I then continued to add content as the view points increased.
Design concepts and phase 1
- Newer, up to date version of company logo
- New colour scheme
- Wireframed ideas to increase conversion and decrease bounce rate
- Ground up approach- designing for mobile first
- Designing to allow for future expansion through later phases